Why Professional Sales Copywriting is Critical to Your Company’s Web Design: Bergen County, NJ‘s Digital Marketing Dream Team

Company: TNTMAX   (see published article here)

Keyword: web design bergen county nj

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In today’s world, as more and more people look to the internet to find products and services and vet businesses before becoming patrons, it is increasingly important to have an excellent web presence. Think about it: your webpage can be a huge asset in attracting customers, helping you grow your business and increase revenue.  That is, of course, if you’re using it the right way—by implementing effective  web design. Bergen County, NJ businesses all want ultimately the same thing:

You want to be successful. You want your business to shine on the web as much as it does in every other realm. You want a strong website that makes a powerful impression on whoever happens upon it; a website that will effectively pull people in, keep them there and ultimately inspire them to action. What action?

The action of supporting your business.

Lucky for you, TNTMAX has assembled a dream team to put together the perfect website for you and your company. This team is made up of graphic designers, professional sales copywriters, web developers, and experts in web design. Bergen County, NJ businesses will benefit from the well-rounded, whole picture approach TNTMAX takes when designing your website.

TNTMAX is devoted to representing your business brand and personality through a customized, clean web design with a user friendly interface. It’s important to create a visually effective website with easy navigation—a site that plays on the senses, pleases the eyes and works intuitively.

It’s also important to engage the mind. And this is the real secret to an excellent web presence.

Think about the first thing a person does when they get to a website: they look at any bright colors, photos or other visuals—it’s only natural to go for the eye cand. But then they’ll cast their eyes about, looking for that hardly considered thing that once seen, will act as a hook, pulling them into a more intimate foray into the world of your business. Can you guess what it is?

WORDS! Content. Also known as copy.

There are about a bajillion reason why excellent, professional copy is critical for having and maintaining an excellent website. Pulling people in and keeping them ON your site is only the beginning of it. And we are going to get into the nitty gritty of why you want a professional copywriter to make your website pop.

But first, let’s explain what exactly copywriting is.

What is Copywriting???

A BIG part of having a website (HUGE!—ENORMOUS!) is keeping it alive, vibrant, relevant and fresh. And how do you do this? Through copy! Copy is the writing that pulls people in, tells them who you are and finally, sells the product or service.

Copy is the meat of the website. Without the writing, there isn’t much there—just some pretty pictures to click through and then navigate away from. The writing—the copy— tells a story: your story. The pictures, the logo, it all complements each other to create an entire experience of your unique brand.

More specifically, sales copywriting is writing that encourages readers to take an action of some sort: buy a product; sign up for a newsletter; click on this; check out that. The sales copy is the sales pitch essentially. It is writing that involves persuasion, salesmanship and marketing.

Good copy will make people want to engage with your company—however that looks for your business.

A good copywriter does more than just write. They must have marketing skills and understand how to draw in a reader and inspire them to action, thus transforming a browser into a customer.

A copywriter will write with the voice of your business, relaying the ethos of your company while also connecting with the reader and instilling within them a desire to support whatever it is you’ve got going on.

And beyond all this, a copywriter knows how to work to the algorithms of the internet and play the search engine game to get your business coming up hot in search results.

This last point is important, because understanding how web traffic works is a huge part of web copy. Let’s dive a little deeper into how having fresh copy on your website will translate to a healthy business off line as well.

 

A Few Reasons Why Great Website Copy Will Grow Your Business (and Make it Shine!)

 

  1. Time Spent on Your Page Equates to Higher Rankings

Search engines base search results on a number of factors, including how much time browsers spend on your page. What this means is this: The more time people spend on your site, the higher your rankings on Google and other search engines will be—and the higher your rankings, the higher up you appear in search engine results.

This is of course a Very Good thing, since most people only click on the first page of results.  And what is one Very Good way to keep people dallying about on your site???

Through compelling copy, of course!!!  A blog can be especially helpful in this department, keeping people clicking around, reading all the interesting words for hours (or at least minutes).

 

  1. Good Copy Increases Website Traffic (And Increasing Website Traffic Increases Business!)

For example, let’s say you have a business selling pie pans and you have a blog with lots of recipes and practical tips on how to make the best cherry pie.  Now say somebody is searching for how to bake a cherry pie and your article shows up in the results.

When they click on this very helpful article and see that it comes from a pie pan company, they’ll begin to say to themselves, “what cute pie pans! As a matter of fact…I think I need a new pie pan…”

You get the idea.

Even if they don’t buy the pan right now, you better believe they will remember your pie pan company when the time does come to buy a new set. You’ve been seen, and thanks to the sweet, little article on cherry pie, you’ll be appreciated—and remembered.

Helpful, informative, and interesting content (AKA a blog or regularly published articles) are a superb way (dare I say the best way?) to increase website traffic and attract new potential customers.  Say it together now: increase web traffic, increase business!

 

  1. Copy Can Propel You to Be a Leader in Your Field

Having a blog with thoughtful posts can show your community you are a leader in your field. After all, if you’re online telling people all about what makes one pie pan different from another, they’ll probably believe you’re an expert on pie pans. (And you probably are, if that’s your business).

This is why you want to invest in thoughtful, well-rounded web design. Bergen County NJ businesses can be leaders with a professional website and a solid online following. Which brings us to our next point:

 

 

  1. Copy Helps You Develop a Loyal Following

In addition to attracting new customers, having a good blog will also please current customers. In fact, it’s a great way to develop more interaction with your customer base. People nowadays appreciate a brand with a personality who offers a bit extra. People love to know the how, why and where of things. Having a blog that provides useful or engaging information is a great way to attract support from loyal customers.  Not only will they return for more themselves, they’ll also recommend you to others.

Why It’s Worth Investing In a Professional Copywriter

Hopefully by now you are beginning to understand just how valuable good copy is when considering your business’ web design. Bergen county NJ businesses can take their web presence to a whole new level  by including excellent copy.  But why would you want to hire a professional copywriter to do the job, when you could just whip up something yourself?

Well…primarily because you want all of the aforementioned “reasons to have great copy” to actually work.  If you want your copy to be effective, you want someone who understands three things: how to write, how to market and how to play to the internet’s algorithm machines (AKA, Search Engine Optimization or SEO).

Trying write effective copy that represents your brand while at the same time speaking to your audience and to the machines that organize all the information on the web—well, it can really divert energy from your businesses other essential tasks. Why not outsource the writing to someone who really knows all the ins and outs of copywriting?

Afterall, good copy will pay for itself with a strong ROI.

That’s why TNTMAX invests in top quality, professional copywriters to complement their fabulous web designs. Why not kill two birds with one stone? While you’re getting your website shining with a makeover, you can really fill it out with some excellent content too.

With TNTMAX, you can hire a copywriter who knows how to target an audience and draw them in; someone who can write compelling content, while also navigating the always evolving internet world; someone who is properly trained to know all the little tricks of the trade!

Speaking of tricks of the trade, did you know:

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Or that visitors to a webpage usually only read about 20% of the content , according to the Nielson Norman Group (a group entirely devoted to research based user experience).

Because a professional copywriter is trained to know figures like these (and many more), they also know how to utilize this knowledge by paying special attention to headline copy and making sure the important points stand out on the page.

 

This is just one example of ways that copywriters have learned to manipulate their writing to benefit you! Investing in a copywriter will really scale up the effectiveness of your marketing.

 

What Are You Waiting For!?

If your Jersey based business is ready to explore options for a gorgeous, custom web design, Bergen County, NJ ’s TNTMAX is great place to start. Along with beautiful, professionally-customized web design, they can hook you up with professional sales copywriting that will take your business to the next level.